| Quartimax and Varimax Rotation |
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| q | Ouartimax Rotation |
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| It seeks to
rotate the original EOF matrix into a new EOF matrix for |
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| which the variance of squared elements of the eigenvectors is a |
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| maximum. |
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| q | Varimax Rotation (more popular than the Quartimax rotation) |
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| It seeks to simplify
the individual EOF factors. |
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| The
criterion of simplicity of the complete factor matrix is defined as |
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| the maximization of the sum of the simplicities of the individual |
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| factors. |
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